Digital Marketing Specialist
Orlando, FL, US
Requisition ID: 1165
We are looking for an enthusiastic Digital Marketing Specialist with a passion for driving results. By utilizing their experience and knowledge of best practices, this individual would be the key player in tactfully helping grow our leads, improving our digital user experience, and bringing Regal’s Digital Marketing to the next level.
Maintaining Content and Improving Company Website Functionality
Creating Landing Pages and Forms for Lead Generation
Use our CRM to Build and Segment Lead / Email Lists
Work with Creative Team Members to Send and A/B Test Email Marketing
Nurture Leads Through Sales Funnel
Understanding of web and email marketing best practices.
Ability to think creatively, strategically, and identify and resolve problems quickly.
Experience in data and recipient list segmentation and logical flows.
Ability to work within a team and independently
Align with the sales and creative team members on content strategy and messaging.
Tech Savy and Interested in Growing Tech Knowledge
Experience in CRM - Preferably Salesforce
Understanding of SEO best practices
Will to Continue Learning
Understanding of Branding
Understanding of Adobe Creative Cloud
Experience with Salesforce and Pardot
SEM and Paid Advertising Experience
Passion for Boating
A/V Knowledge - Screens, Microphones, Presentation Production, etc...
Bachelor's Degree in Advertising, Marketing or Similar.
To Apply: To formally apply for the above position, visit http://www.family.regalboats.com and click “Careers” at the bottom of the home page. Be sure to mention CFEC Job Posting when applying. Thank you!
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