Experienced Digital Marketing Specialist
FFVA Mutual, a Florida-based workers’ compensation insurance company, is looking for a dynamic, experienced digital marketing specialist.
This position is an important part of the marketing team in all areas of digital, email, and print with an emphasis on digital platforms and copywriting.
Work in multiple digital website, CRM, email and webcast platforms
Write and edit marketing content for emails, social media posts, blog content, web content, advertisements, digital and printed materials
Develop, implement and track marketing campaigns (email, website, webcast, other).
Create and deploy email communications through integrated CRM and email automation platforms.
Update website content, SEO, blog posts and graphics.
Create social media posts on LinkedIn, Twitter, and Facebook, monitor their activity and respond, if necessary and report on results. Actively monitor industry trends and news for relevant posts and responses to share.
Create and edit graphics using Adobe Creative Cloud/Photoshop
Review webcast presentations for branding, content and surveys
Explore sponsorship and advertising opportunities and provide recommendations
Research, create and promote customer testimonials and success stories through multiple channels. Plan and oversee related on-site photo shoots.
Collaborate with partner consultants on marketing materials, advertisements, content creation and website development.
Bachelor’s degree in Marketing, Communications, Public Relations, related field, or equivalent work experience.
At least three years hands-on, related digital marketing experience with work examples
Experience working in a collaborative group environment across multiple marketing channels, platforms and touchpoints
Excellent interpersonal skills, attention to detail with data and ability to effectively communicate across departments
Persuasive copywriting, editing and proofreading skills
Willingness and ability to learn and master new digital marketing platforms
Proficient in Microsoft Office and Adobe Creative Cloud
Direct experience posting for a company on LinkedIn, Twitter, Facebook, and YouTube
Knowledge of Wordpress and basic SEO
Email marketing platform experience (Constant Contact, MailChimp, Pardot, other)
CRM platform (Salesforce or other) and Webcast platform (ON24, WebEx, other)
To Apply: Upload your resume and complete the application for this position at https://www.ffvamutual.com/about/careers-2/. Reference this CFEC Job Posting, when applying.