Field Marketing Specialist III (Orlando, Jacksonville, Tampa)
**This position is available in Orlando, Jacksonville, or Tampa**
A community marketer that assists with the implementation of best-in-class consumer-facing activations under the field marketing capability for GuideWell Connect clients. Assists in the market-analysis of community outreach platforms and develops market recommendations to Sr. Manager Field Marketing for business development within the field marketing (grassroots/retail/events) platform for retail center locations (as assigned). Using in-market knowledge and creating/leveraging community relationships to optimize business development for clients (and stakeholders).
Assist in the initiation of assigned activation's and facilitation's in accordance to the compliance regulations and standards of effectiveness set forth in the scorecard and SLAs/SOWs to include but not limited to logistical support, onsite management, etc. for activation's such as: sporting events, care programs, grassroots/outreach, lifestyle events, etc.
Assist Sr. Manager in developing customized Field Marketing recommendations for programs/tactics and promotional platforms for each retail center and opportunity areas where clinics, partnerships, and product opportunities are located, with a strong focus on opportunity/multicultural audiences for formal proposal development by Field Marketing Manager Planning and Logistics.
Required Work Experience
3+ years related work experience or equivalent combination of transferable experience and education with experience in Event Management, Grassroots and Tour activations, Retail Marketing, Social Media, Viral/WOM Marketing, Field Marketing, Advertising, PR, Campaign Integration, marketing strategy and multicultural consumer engagement.
Bachelor’s degree or equivalent work experience Marketing/Advertising
Demonstrated program management, asset optimization, and coordination experience.
Must be able to influence without authority and work with all levels of the enterprise.
Must be able to multi-task under pressuring deadlines and manage cross-functional teams, agencies and direct reports through tight schedules.
Strong organizational and time management skills.
Proficiency in Microsoft Word, Power Point, Excel and Share Point.
25% travel required. Overnight travel, which may include weekends. Frequent travel during Annual Election Period and Open Enrollment Period (October – February).
Graduate degree in related field.
Bi-lingual (Spanish)—Required for South Florida Staff.
Knowledge of principles and practices of health care industry, to include Health Care Reform and Medicare.
Product development, marketing or sales experience.
Job Type: Experienced
How to apply: http://j.rfer.us/BCBSFLwFu6XX - Field Marketing Specialist - Mention CFEC.org Job Posting