Director of Digital Marketing
Central Location, Orlando, Florida, United States, 32821
The Director of Digital Marketing is a critical leader within the Global Digital team, responsible for developing and driving the execution of digital marketing strategies. The primary objective of this position is to efficiently drive traffic to RCI.com and the company’s new Travel + Leisure digital properties through multiple channels. These channels include, but are not limited to: Paid Search, SEO, Display, Paid Social and Email. This role is also ultimately responsible for effective use of digital marketing channels producing sales both online and through the call center using indirect traffic driving strategies and awareness building. This position will be seen as an expert in building strategies to acquire prospects into our funnel ultimately purchasing our products. This position demands close collaboration with Brand Marketing, Global Marketing, Analytics, Web Delivery, CRM, Consumer Insights, Creative, Finance, Member Marketing and several other teams.
We are looking for a data-driven, customer-centric digital marketer with a passion for driving customer acquisition:
Who will lead how we develop and drive our engagement and communication strategy with a focus on acquisition and efficient media spend both domestically and internationally
Who will test new ways to reach our prospects as the digital landscape continues to evolve thinking of data and technology platforms as well as the competition
Who will work cross-functionally to launch campaigns and improve the digital experience authoring and leveraging best practices
Who will drive revenue via actionable customer insights, and by creative content developing personalized experiences
Responsibilities Included, but are not limited to
Develop and execute digital strategies that will increase traffic to, and usage of, RCI.com and the company’s new Travel + Leisure digital properties , while always keeping the user experience in mind.
Leverage technology platforms, content and data to optimize performance building strategies using tactics including retargeting, look-a-like modeling as well as various technologies (e.g. – data on boarding tools, etc.).
Lead, develop and motivate a highly impactful and productive team of digital marketers focused on exceeding business objectives.
Utilize and apply sophisticated web analytics and attribution modeling to increase ROI.
Devise strategies and develop the approach for maximizing the value of the SalesForce Marketing Cloud platform.
Devise, develop, launch and continually optimize a Journey-based, 1-to-1 e-mail and mobile messaging program ensuring an omni-channel view of our prospects and customers.
Collaborate with analytics and data teams to develop effective reporting tools / dashboards providing critical data and insights as well as recommendations to senior leadership.
Lead the creation of digital KPIs and constantly review metrics and refine efforts to continue what is working and change tactics needing improvement.
Spearhead test & learn strategies to continually improve media efficiency and explore new opportunities to efficiently drive results.
Communicate strategies and results to stakeholders across the organization at all levels including senior executives.
Build the digital marketing platform strategy and execution in partnership with global marketing working with solution providers and agencies.
Partner with stakeholders identifying best practices and driving efficiencies and effectiveness across the globe including the execution of digital marketing campaigns for other global regions and brands.
Responsible for managing corporate campaigns that have a primary execution via digital coordinating with all internal stakeholders, external agencies and business partners.
Lead thinking with the CRM team closely to manage and optimize how we leverage data and use various tools for refined targeting and measurement.
Continuously evolve the customer lifecycle establishing journeys from qualified prospects to customers ultimately purchasing our product, increasing frequency of purchase as well as upgrades.
Manage the strategy and development of e-mail, push, SMS, MMS and In-App campaigns to a wide variety of marketing segments for business lines across the organization.
Stay up-to-date with the industry in everything from new platforms and martech innovation to digital best practices in creative, content, media channels and messaging. Communicate the potential value of those innovations to senior leadership including opportunities from the competitive landscape.
Provide advice and guidance to the Digital UX team and corporate creative team to ensure a “tight handshake” between digital marketing efforts and owned channel activity.
Lead vendor and agency relationships where appropriate to drive business results and leverage thinking from the external community.
Ability to effectively juggle multiple priorities across a variety of disciplines – with a focus on driving results. Strong influence and relationship management skills are a must, as well as the ability to effectively work in a highly matrix environment with internal teams (regional offices, finance, technology, and revenue management), as well as third parties.
Strong leadership skills – proven ability to lead and motivate a team to drive results, as well as the ability to provide Global Governance with solid executive disposition.
Strong recruiting skills as well as the ability to develop talent.
Developed strategic thinker employing the ability to think systematically and strategically applying opportunities to various business objectives
Strong passion for digital marketing and the engagement of potential customers, building out best practices and constantly being curious about what’s next in the space
Solid working knowledge of digital marketing – with innate understanding and practical application of best in class techniques and capabilities.
Minimum Requirements And Qualifications
BA/BS in Sales/Marketing or business related field, MBA a plus
10+ years of B2C marketing experience, preferably online marketing
5+ years of strategically running a B2C online channel with responsibility for efficiently and effectively driving conversions via paid and owned digital marketing tactics
Experience leading a team of strategists as well as executional talent
Ability to effectively lead external partners including agencies
Solid analytical and problem solving skills
Ability to successfully communicate both verbally and in writing
Demonstrate sound business judgment and decision making skills
Ability to multi-task and manage deadlines
Travel/Hospitality experience a plus
Solid working knowledge of SalesForce Marketing Cloud, LiveRamp, AdWords, or similar technologies
Experience with Adobe a plus
Unless there is a legal requirement, experience will be accepted for the education requirement.
A World of Inclusion
Hospitality is at the heart of all we do at Wyndham Destinations, including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.
We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to , including the title and the location of the position for which you are applying.
Job Requisition: R-18445
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