Job ID 10080388

Location Celebration, Florida, United States

Business Disney Experiences

Job Summary:

About the Role & Team

“We make magic.” That’s our motto at Disney Experiences, and it permeates everything we do. At Disney, we help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics organization informs strategy development through actionable data analytics, integration and insights, and our team is a key part. Our role is to drive consumer-centric decision-making by deeply understanding the consumer and complexities of our business so that insights can be leveraged to achieve desired business goals.

We provide key metrics and enable the continuous development of rich insights. Our quantitative research capabilities include survey instrument development, online and in-person survey administration, structured and unstructured data management, research account services, and sophisticated technology platforms. Additionally, we drive qualitative research, use secondary research sources, and partner with external research agencies to gain deeper understanding of market trends.

What You Will Do

The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and sophisticated methodologies.

This role supports Disney Cruise Line and reports to the Sr Manager-Consumer Insight!

Required Qualifications & Skills

5+ years market research experience

Experience with end-to-end research execution using a variety of quantitative and qualitative research methodologies

Strategic problem solver with ability to quickly identify and address business questions/needs

Proven experience building and managing relationships with key internal and partners

Effectively translate data and analysis into compelling presentations / written communications

Proven experience influencing internal partners/stakeholders verbally and in written form

Strong analytical skills, including the ability to synthesize large amounts of data into impactful and valuable insights

Expertise with a statistical package (SAS, SPSS/PASW, r, Python)

Effectively manage multiple high priority projects simultaneously

Flexible and adaptable – adjusts easily to changing priorities and continuously evolving sophisticated business issues

High proficiency with Excel, PowerPoint and Word

Must be willing to travel (<10% of work days may be away from the office)

Preferred Qualifications:

Experience recruiting and moderating for both focus groups and individual interviews

Experience partnering with and managing market research agencies

Required Education:

Bachelor’s degree in market research, marketing, statistics, sociology, psychology, business, economics or related field

Preferred Education:

Master’s or doctoral degree in market research, social sciences, business or other relevant field

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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Walt Disney World
2024-07-23 14:00:00
Orange County
Lake Buena Vista
Responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with partners and external vendors, analysis, synthesis. Lake Buena Vista, FL.
Walt Disney World