Brand of You
by Renita Hunt, Guest Blogger
Dress for Success Greater Orlando President
Your mind is the center of creating your brand through your internal image! It’s not just about what is on the outside but what is on the inside. Your mind is your wealth ticket to creating your personal brand image.
Do you know you are a brand just like Apple, Google, and McDonald’s? Of course you are! It is imperative that you live and thrive in the core values of your brand everyday. How do I craft my own personal brand you might ask? Here are 3 awesome ways to be on your way to building a successful personal brand:
Knowing Your Why: Being aware of your life’s purpose sets the standard for the direction you want your life to go. Finding your why is being clear on what your dreams are for your professional self. Is your purpose and dream to lead people, but your current position is admin assistant? Sometimes your current situation is not aligned with your purpose but you have the power to change. Build your personal brand by volunteering or freelancing opportunities that are aligned with your purpose until it can become your full time gig. To find your “WHY” spend time to understand:
– Mission-What do I stand for?
– Passion-What do I love to do?
– Expertise-What do I do really well?
Becoming a Subject Expert: Now you know your purpose. It is time to expand your knowledge on the subject by learning all you can on a subject. We live in a time where information is at a touch of button. Stay current on trends, industry buzzwords, and network with thought leaders in your industry. After you increase your knowledge, showcase it and become an expert by:
– Starting a blog or guest blogging
– Writing for a company newsletter
– Writing for a nonprofit newsletter
– Volunteer for local speaking engagements
Investing in your Mind: Never stop learning is a common quote we hear people say about personal growth but many people don’t understand how to put it into action. Develop a yearly learning plan. Set a portion of funds each month to invest in attending conferences, buying books, meeting with a career coach, and attending workshops. Don't wait for your employer to make the investment for you; if it is value to your brand invest in it for the future. Other ways to invest in mind:
– Join local industry associations and attend national and regional meetings
– Obtain an accountability partner to help you achieve your goals and craft your brand
– Invest in additional education online or offline if needed to take your brand to the next level
So now you know three important keys to build and grow your personal brand. Always live and work so your personal brand can thrive after you have left the room. Next time on the blog, I will explore how to grow your brand on the outside with Dressing for Success.
About Renita Hunt:
Renita Hunt is a marketing communications consultant and motivational speaker. Renita Hunt is also the Board President of Dress for Success Greater Orlando. Renita has been with the organization for over 4 years and has held such roles as: Personal Shopper, Event Director, Vice President, and now President. She has been instrumental on re-launching the organization’s career development series, Next Level to Success Internship program, networking efforts, and individual donor giving.
Renita has a 16- year professional background in marketing communications. Through the course of her career, Renita has worked with such brands as: Home Depot, Ford, Coca-Cola, McDonald’s just to name a few. Renita is extremely passionate about giving back, women empowerment, diversity and inclusion, and all things fashion. In addition to Dress for Success, Renita is apart of many professional boards such as: Central Florida Employment Council, National Black MBA Association, and Orlando Museum of Art-Council of 101.
Renita holds a MBA from University of Phoenix and a BA in Public Relations from Clark Atlanta University.